(CASE STUDY · 04)
GLOOG
- Product Design
- UX | UI
- Art Direction
- Motion & 3D
GLOOG is built to replace traditional bars in high-demand environments. V1 is already operating in real venues with active clients, while V2 improves speed and flow with dual outputs, optimized production, and added monetization layers.
- ROLE
- Brand & Product Design
- TIMELINE
- 3 Months
- YEAR
- 2026
- TEAM
- Solo Project
- (THE PROBLEM)
- At a crowded event the bar is the bottleneck. Ordering, paying, and pickup all compete for one bartender's attention, and noise and pressure make every extra interaction slower. Gloog moves that whole flow into an autonomous machine.
- (THE CONSTRAINT)
- Loud room, crowded floor, a screen people glance at. The interface had to talk fast and in motion: an animation signals the drink is ready, reminds the customer to collect it, and returns the machine to its loading state after pickup. And the ordering flow had to reach dispensing in as few taps as possible.
- (V1)
- The first version dispensed from one side. It proved the core experience - and showed its limits: one output side capped how many drinks a machine could pour, and the ordering flow had more steps than it needed.
- (V2 · THE DECISION)
- Two dispensing sides, doubling the machine's potential output. A shorter ordering flow with fewer taps before the drink. Upsells folded into the screens that already existed rather than added as a step of their own.
- (THE BUSINESS LAYER)
- V2 also opened advertising inventory inside the ordering screens - a second reason for alcohol suppliers, event sponsors, and partners to want the machine in the room. The screen became a service interface and a sellable media surface at once.
- (WHAT CHANGED)
- V1 to V2 improved both sides of the product: more capacity for the venue, more commercial value per machine.
Process
- 01
Research & Context
Understanding real-world constraints, user behavior, and high-traffic environments.
- 02
Concept & Flow
Defining a frictionless ordering experience and structuring the dual-screen system.
- 03
UX/UI & Interaction
Designing clear flows, fast decision-making, and intuitive on-screen behavior.
- 04
System & Experience
Bringing together interface, motion, and physical interaction into one cohesive product.
User Flow
The full journey was mapped before any visual direction was defined , macro stages, user intent at each step, alternative scenarios, interruptions, and error handling. A structured flow that feels natural, predictable, and easy to navigate, even under pressure.
UI Design
Interface decisions were informed by established patterns from high-performing products, adapted into a fast-paced physical environment. Key actions, navigation, and feedback are always within immediate reach and easy to understand.
Payment & Upsell
Payment flows were simplified to reduce friction while maintaining clarity and trust. Upsell moments were carefully positioned to feel natural within the flow, without interrupting the user’s intent. Error states and edge cases keep continuity even when things don’t go as expected.
The One-Pager
A product-led landing page built to sell GLOOG to venues and producers , hero, live performance stats, the producer dashboard, event verticals, and a straight path to “Get in touch.” Same system, same neon-purple voice, from kiosk screen to marketing surface.
Product Experience
Bringing the brand into the physical layer through product touchpoints. The cup was designed as a direct extension of the system. Simple clear and instantly recognizable. It uses recycled materials and was developed with the machine in mind. The process included adapting to technical constraints testing real usage and making sure it fits naturally into the product flow. The goal was to make it feel like part of the system and not just packaging.
