(CASE STUDY · 01)
RISE
- Product Design
- Brand Design
- UX | UI
- Art Direction
- Motion & 3D
Rise is an AI-powered programmatic advertising company building machine-learning infrastructure for publishers across web, in-app, and CTV. We helped evolve Rise from a deeply technical infrastructure brand into a scalable, premium, AI-first visual ecosystem - one that speaks the same language across brand, product, and marketing.
- ROLE
- Brand · Product · Marketing · Motion & 3D
- TIMELINE
- 17 Months
- YEAR
- 2025-2026
- TEAM
- In-House Studio
(MY ROLE)
- Designed the Dashboard Finder across 45+ Looker Studio dashboards.
- Designed the customer dashboard: which KPIs lead, which client data stays out.
- Built the brand system with the in-house studio, applied across product, marketing and events.
- Made the motion and 3D in-house.
Approach
- 01
Research & System
We audited every existing Rise touchpoint to map the gaps between what Rise was technically and what it looked like externally. The brief: evolve, don’t replace.
- 02
Brand Evolution
A refined typographic system, a sharper palette, and a 3D-led key visual approach that signals AI without leaning on clichés. Every brand asset rebuilt to scale.
- 03
Product & Web
Website and dashboard UI treated as one system - same components, same logic, same rhythm, so a customer moves from marketing to product without a seam.
- 04
Motion & AI
Motion and 3D became the brand’s signature surface. AI-augmented workflows turned weeks of exploration into days while raising visual quality.
(PART 01)
Product Systems
Two internal tools for a company whose reporting had outgrown its own filing. Both start from an information problem rather than a visual one.
(SYSTEM 01 · DASHBOARD FINDER)
Dashboard Finder
One search for 45 Looker dashboards across Rise and SaaS. Instead of hunting by name, the team picks fields, measures, dimensions, time frame, and every dashboard is ranked live by how well it matches: perfect first, gaps shown honestly. Final UI below, with the discovery, wireframes and flow that led there.
- (45+ DASHBOARDS. FINDING ONE WAS THE TASK.)
- Reporting had grown across Looker Studio until locating the right file was part of the work. Two months: enough to organize what existed, not to rebuild the data under it.
- (FINDABILITY OVER REPORTING)
- One entry point, structured around how account managers search rather than how the data is stored.
(SCOPE)
- dashboards in one index
- 45+
- platforms searched together
- 2
- filters ranking every result
- 4
Pick fields on the left, matching dashboards update live on the right.
Time frame: Last 8 Days · 22 measures · 24 dimensions
Your matched fields
Time frame: Last 8 Days · 25 measures · 23 dimensions
Matched (3)
Missing from this dashboard (2)
Time frame: Last 14 Days · 12 measures · 9 dimensions
Matched (2)
Missing from this dashboard (3)
Time frame: Last 14 Days · 9 measures · 7 dimensions
Matched (2)
Missing from this dashboard (3)
Time frame: Last 8 Days · 19 measures · 19 dimensions
Matched (2)
Missing from this dashboard (3)
Time frame: Last 8 Days · 16 measures · 17 dimensions
Matched (2)
Missing from this dashboard (3)
Time frame: Since 01/2024 · 15 measures · 16 dimensions
Matched (2)
Missing from this dashboard (3)
+ 19 more partial matches
(SYSTEM 02 · CUSTOMER DASHBOARD)
Customer Dashboard
The client-facing side of the platform. A parent account sees its whole network on one screen, KPI health on top, child organizations ranked below, settings and blocklists self-serve. Monitor, locate, act, without a single ticket to the Rise team. Client data anonymized throughout.
- (CLIENTS HAD TO ASK A PERSON)
- A parent account wanting its network's performance went through its account manager. Part of that data was confidential and could not simply be handed over.
- (KPIS FIRST, DETAIL SECOND)
- The state of a network in one glance, with the restricted layer left out of the interface entirely.
(SCOPE)
- screen for the whole network
- 1
- KPIs above the fold
- 4
- tabs, all self-serve
- 3
Admin
Parent Account ID: PA-10001
TOTAL CHILD ORGS
23
TOTAL REVENUE (7D)
$127.5K
TOTAL IMPRESSIONS (7D)
45.2M
AVG FILL RATE
82.4%
| Name | ID | Status | Impressions (7D) | Requests (7D) | Fill Rate | Revenue (7D) | CPM |
|---|---|---|---|---|---|---|---|
| XXXXXXX News Network | ORG-2001 | ● Active | 8,542,120 | 10,234,560 | 83.5% | $24,580 | $2.88 |
| XXXXXXX | ORG-2002 | ● Active | 6,123,450 | 7,456,890 | 82.1% | $18,340 | $2.99 |
| XXXXXXX | ORG-2003 | ● Active | — | — | — | $17,120 | $2.91 |
| XXXXXXX | ORG-2004 | ● Pending | — | — | — | — | — |
| XXXXXXX | ORG-2005 | ● Active | — | — | — | — | $2.95 |
Account and organization names are redacted. Figures are the real design where the board is legible; an em dash means that cell is not readable in the source, not that it is empty.
(PART 02)
Brand Ecosystem
The same company, the other half of the job: one visual system that had to survive brand, product, marketing, events, 3D and a sales deck without becoming four different companies.
Visual Ecosystem
Four layers: brand sets the tone, product applies it, marketing extends it, motion carries it.
The brand system on one board - palette, logo, shapes, tags and imagery.
Marketing Ecosystem
Landing pages, ads, decks, social and event branding, all from one modular system.
Motion & 3D System
Modeled, lit and composited in-house rather than commissioned - one material library, reused.
(RISE · KICK OFF 26)
Pieces of Tomorrow
Full branding for Rise’s internal 2026 kick off, from concept to the room itself. One shape system carried across print, physical objects, stage screens and motion.
Every puzzle piece was designed in house and produced with local vendors: CNC cut, hand finished, and color matched to the brand palette. Posters, legend cards and table sets were printed and assembled for every team in the company.
The same pieces were rebuilt in 3D for the digital layer of the event: animated loops for the stage screens, reveal videos and social assets, all rendered in the brand colors and reused across Rise channels after the kick off.
