(CASE STUDY · 02)
RISE
- Product Design
- Brand Design
- UX | UI
- Art Direction
- Motion & 3D
Rise is an AI-powered programmatic advertising company building machine-learning infrastructure for publishers across web, in-app, and CTV. We helped evolve Rise from a deeply technical infrastructure brand into a scalable, premium, AI-first visual ecosystem , one that speaks the same language across brand, product, and marketing.
- ROLE
- Brand · Product · Marketing · Motion & 3D
- TIMELINE
- 17 Months
- YEAR
- 2025-2026
- TEAM
- In-House Studio
Approach
- 01
Research & System
We audited every existing Rise touchpoint to map the gaps between what Rise was technically and what it looked like externally. The brief: evolve, don’t replace.
- 02
Brand Evolution
A refined typographic system, a sharper palette, and a 3D-led key visual approach that signals AI without leaning on clichés. Every brand asset rebuilt to scale.
- 03
Product & Web
Website and dashboard UI treated as one system , same components, same logic, same rhythm, so a customer moves from marketing to product without a seam.
- 04
Motion & AI
Motion and 3D became the brand’s signature surface. AI-augmented workflows turned weeks of exploration into days while raising visual quality.
(SYSTEM 01 · DASHBOARD FINDER)
Dashboard Finder
One search for 45 Looker dashboards across Rise and SaaS. Instead of hunting by name, the team picks fields, measures, dimensions, time frame, and every dashboard is ranked live by how well it matches: perfect first, gaps shown honestly. Final UI below, with the discovery, wireframes and flow that led there.
- (THE PROBLEM)
- Rise's reporting lived in Google Looker Studio, and Looker Studio kept growing: more files, more dashboards, different data in each. For account managers and sales, finding the right source had stopped being a quick step and become part of the task.
- (THE CONSTRAINT)
- Nothing technical stood in the way. The constraint was two months - enough to organize the dashboard environment that existed, not enough to rebuild the data underneath it. So that became the brief.
- (THE DECISION)
- Findability over reporting. One entry point for every existing dashboard, structured around how account managers and sales actually search rather than how the data is stored. Less navigating, less recognizing, and no new reporting layer to learn.
- (WHAT CHANGED)
- One place to find the relevant dashboard, instead of a hunt through disconnected Looker Studio files.
(SCOPE)
- dashboards in one index
- 45+
- platforms searched together
- 2
- filters ranking every result
- 4
(SYSTEM 02 · CUSTOMER DASHBOARD)
Customer Dashboard
The client-facing side of the platform. A parent account sees its whole network on one screen, KPI health on top, child organizations ranked below, settings and blocklists self-serve. Monitor, locate, act, without a single ticket to the Rise team. Client data anonymized throughout.
- (THE PROBLEM)
- A parent account wanting to know how its network was performing asked its account manager, who gathered the information, shaped it, and explained it. The dashboard exists to give clients that view directly - and to take the manual collecting and explaining off the account team.
- (THE CONSTRAINT)
- Part of the client data was confidential. The interface had to communicate performance and network status without exposing anything restricted or identifying - useful, with the sensitive layer left out.
- (THE DECISION)
- A small set of high-level KPIs first, detail second. A client reads the state of their network in one glance; the deeper views are there when needed, without crowding the first screen or exposing what cannot be shown.
- (WHAT CHANGED)
- Internal network data, translated into a clearer and safer overview for parent accounts.
(SCOPE)
- screen for the whole network
- 1
- KPIs above the fold
- 4
- tabs, all self-serve
- 3
Visual Ecosystem
Built in four layers, each engineered to reinforce the next. Brand sets the tone. Product applies the system. Marketing extends it across every touchpoint. Motion and 3D give the whole thing a cinematic edge , one coherent visual sentence across web, app, dashboard, deck, ad, and event.
Marketing Ecosystem
Landing pages, ads, decks, social, event branding , all built from the same modular system. A marketing surface that scales with the company without losing the premium feel. Whoever lands on a Rise touchpoint encounters one consistent voice.
Motion & 3D System
From homepage hero scenes to social and event renders, every asset was modeled, lit, and composited in-house: a custom material library, soft volumetric lighting, precise edges, AI-rendered atmospheres. Built as a system, not a series of one-offs.
(RISE · KICK OFF 26)
Pieces of Tomorrow
Full branding for Rise’s internal 2026 kick off, from concept to the room itself. One shape system carried across print, physical objects, stage screens and motion.
Every puzzle piece was designed in house and produced with local vendors: CNC cut, hand finished, and color matched to the brand palette. Posters, legend cards and table sets were printed and assembled for every team in the company.
The same pieces were rebuilt in 3D for the digital layer of the event: animated loops for the stage screens, reveal videos and social assets, all rendered in the brand colors and reused across Rise channels after the kick off.
