(DOR SHARABY · PAMIDOR STUDIO)
Studio
- Designing since
- 2021
- Studio founded
- 2023
- Based in
- Tel Aviv
- Clients
- Israel & worldwide
Who is Dor Sharaby?
I’m Dor Sharaby, a brand and product designer based in Tel Aviv, Israel, and the founder of Pamidor Studio. I’ve been designing professionally since 2021 and opened the studio in 2023. My background runs through branding, product design, art direction and visual systems, and most of my work now sits where those meet: a digital product that needs an identity of its own, or a brand that has to hold up as an interface. Pamidor is not an agency with layers between the client and the designer. I am the person behind the work, and on the projects that called for it I have worked as part of a team or with partners. The case studies on this site show the range - a workflow product I co-founded, the launch of a clinical device, an AI advertising company’s brand and product, and two identity systems for the Israel Police.
I combine persistence, creative thinking, and attention to detail to solve problems through visual design. I care about how things work, but just as much about how they make people feel.
What makes your approach different?
I combine product thinking with a strong background in visual design, branding and art direction, and I enjoy solving complex problems through visual ideas that challenge both how people see and how they feel. You can see it in Figcoms, where the first controls turned every comment into a form - they were cut for four states and an emoji once they started adding complexity instead of removing it.
- Technology & SaaS
- Artificial Intelligence
- Fintech
- Cybersecurity
- AdTech
- Consumer Brands
- Digital Products
Which industries do you work in?
I work mostly in technology and SaaS, artificial intelligence, fintech, cybersecurity, adtech, consumer brands and digital products. What connects them is less the sector than the shape of the problem: a product or a company that is more complex than it looks from the outside, and has to be understood quickly by people who were never in the room. Technical products tend to arrive with a lot of capability and very little language for it. Consumer brands arrive with a feeling that has not been pinned down yet. In both cases the work is to find the clear version of the thing and give it a form people can see, trust and use. The industry shapes the vocabulary, the constraints and the audience. The approach underneath - research, direction, exploration, then a system that can grow - stays the same from one field to the next.
What does working with you look like?
Most projects move through five stages, adapted to what each one actually needs. The process is flexible and changes with the kind of project - not every one needs all five stages, and some spend most of their time in just one or two of them.
- 01
Discovery & Research
Understanding the business, its audience, challenges, and goals.
- 02
Strategy & Direction
Defining the creative direction, design approach, and project priorities.
- 03
Concept & Exploration
Exploring visual ideas, structures, interactions, and possible solutions.
- 04
Design & Development
Turning selected concepts into complete visual identities, interfaces, or digital experiences.
- 05
Refinement & Delivery
Testing, refining, and preparing the final design assets for implementation.
(Questions)
I focus on digital product design, brand identity and visual systems, combining UX/UI with strong visual direction. In practice that means I design the product and the language it speaks in, rather than one handed over to someone else to finish. On the product side I work on flows, interfaces and the systems behind them - the states a screen can be in, what leads and what stays out of sight. On the brand side I build identities that are meant to be used: a palette with real values, a typeface with rules, a mark that holds on a patch, a screen and a wall. Around those two sit art direction, 3D, motion and digital experiences, which I bring in when they make the work clearer or more alive. Product design and brand identity stay at the center. Everything else serves them.
Yes - I work with early-stage startups, growing companies and established brands, and also with independent clients. The work changes with the stage. An early team usually needs a first identity and a product that can explain itself, often at the same time and with very little settled yet, so the job is to make decisions that will still hold when the company is bigger. A growing company tends to have the opposite problem: a product and a brand that grew in different directions and no longer sound like one thing. An established brand needs its language carried into new places without losing what people already recognize. I’ve been on the founding side myself - I co-founded Figcoms and designed it from the first board to launch - so I know what it is to make those calls from inside a small team.
Yes - I’m based in Tel Aviv and work with clients both in Israel and around the world. My clients include startups, technology companies, brands and independent clients, and the work does not depend on being in the same city: research, direction, design and delivery all happen in shared files, calls and reviews, wherever the team is. Working across markets also shapes the design itself. A product or an identity that will be read in more than one country has to be clear without leaning on local references, and a system has to be documented well enough that a team I never meet can apply it correctly. So I try to leave behind more than finished files: the color values, the type and how it is all used, written down clearly enough to travel.
Yes - I can develop a visual identity and carry its design language into digital products and interfaces. That is the part of the work I enjoy most, because it is where the two usually come apart. A brand made in isolation tends to look good in a presentation and struggle on a dashboard; a product designed without a brand tends to work and say nothing. When both come from the same hands, the identity is built with its real surfaces in mind - screens, states, data, small sizes - and the product inherits a voice instead of improvising one. My work for Rise is an example of that range: a brand system applied across product, marketing and events, next to product work like the Dashboard Finder and the customer dashboard. Figcoms is another - the identity, the motion language and the landing page were built in parallel with the app itself.
Yes - I use 3D, motion and digital illustration when they add value to the project, not as decoration laid on top of it. Motion can explain how a product behaves faster than a page of copy, and 3D can give an identity a material quality that flat graphics cannot. Used well, they are part of the system: a motion language with its own rules, or a set of 3D forms that belong to the brand the way its colors do. For Rise I made the motion and 3D in-house, as part of the same visual language that runs through the brand and the product. For Figcoms the motion language was designed alongside the identity, so the product moves the way it looks. Outside client work, the Art Lab on this site is where I experiment with 3D, motion and visual art - personal work, studies and pieces that never had a brief.
With a conversation about the idea, the challenges, the scope and what needs to be achieved. Before any design, I want to understand what the project is really for - who it serves, what is in the way, and what would make it a success for the people paying for it. That first conversation is also where the shape of the work becomes clear: whether it is a brand, a product, or both, which of the five stages it needs, and what can wait for later. Some projects arrive with a full brief, others with a single sentence and a deadline, and both are fine starting points. From there we agree on the scope together, so the making starts from a shared picture of what is being made. If you have something in mind, the form at the bottom of the homepage or an email to pamidordesign@gmail.com is the way to begin.
LET’S WORKTOGETHER