(CASE STUDY · 03)
IMOTION
- Brand Design
- Product Design
- Art Direction
A brand and digital launch for iMotion, a professional EMDR device that runs visual, auditory and tactile stimulation from one unit instead of three. Identity, product communication, and the site therapists pre-order it on.
- ROLE
- Brand & Product Designer
- TIMELINE
- 3 Months
- YEAR
- 2025 / 2026
- TEAM
- Co-founded studio
(MY ROLE)
- Built the brand system - typography, palette and the rules that keep a clinical device from reading cold.
- Designed how the device is explained: one unit doing what three separate tools used to.
- Designed the product site and the pre-order flow therapists reserve the device through.
- (THE PROBLEM)
- EMDR therapists typically run visual, auditory, and tactile stimulation from separate tools. iMotion brings the three into one device, so the therapist manages the session without switching between disconnected equipment.
- (TRUST & POSITIONING)
- A new clinical device has to feel credible without going cold or overly medical. So the product is presented through precise explanation: what the system is, what is included, how it is used in session, and the practical layer - support, warranty, shipping.
- (WHAT CHANGED)
- Shipped. Customers have placed orders and received devices. The product has since been refined with industrial designers - the look and the functionality improved, the same idea carried to a modern standard.
Approach
- 01
Positioning
Defined the product’s core story around trust, clinical flow, and multi-sensory EMDR support.
- 02
Brand System
A restrained visual direction using light tones, sharp typography, product focus, and medical-tech precision.
- 03
Website Structure
A landing-page narrative that explains the product, its use cases, and its value for therapists.
- 04
Product Communication
Translated technical features into clear user benefits across visual, auditory, and tactile stimulation.
One Device. Three Stimulations.
iMotion brings visual, auditory, and tactile stimulation into one connected EMDR tool. The goal was to present the device as a complete clinical system, not a collection of separate accessories - making the value clear from the first interaction.
Website & Pre-Order Flow
A product-led website that presents iMotion as a professional EMDR system and guides therapists toward reserving the device. Calm layouts, focused product visuals, sharp messaging, and a direct path from understanding the device to taking action - supporting pre-orders without feeling aggressive.
Brand System
Sharp typography, a restrained color palette, and clean visual rules create a brand that feels precise without becoming cold - calm, trustworthy, and easy to recognize across the website, product visuals, decks, and marketing touchpoints.
