(CASE STUDY · 04)

ISRAEL POLICE

Brand Design
Art Direction

Two identity projects for the Israel Police, as an external brand design consultant. A brand refresh for the Border Police, and a new emblem and identity for YAMAM, its national counter-terror unit.

ROLE: Brand Design
TIMELINE: Ongoing
YEAR: 2026
TEAM: Israel Police (external)

(MY ROLE)

Redrew the Border Police emblem and built the system around it: six colors with print values, one Hebrew typeface, and twelve unit insignia as one family.
Wrote the uniform placement map - every patch, rank and tag, by sleeve and by shoulder.
Designed a new symbol and seal for YAMAM, and the black, gray and yellow system around them.

(OVERVIEW): Two units, two badges, one design division. The Border Police emblem was rebuilt as a full system, and YAMAM got a new symbol and seal. Both projects share the same rules: keep what people recognize, redraw it clean, and write down how it is used.
(THE CHALLENGE): Both badges existed only as traced files with no rules: no color values, no typeface, no guide for the uniform. Each unit needed a mark that works on a patch, a screen and a wall.
(THE SOLUTION): Two brand books built as tools. For the Border Police: a clean emblem, twelve unit insignia, a palette, a Hebrew typeface and a uniform map. For YAMAM: a facelift of the badge, a new symbol and a black, gray and yellow system.

Process

01
Audit
Reviewing both badges, the existing files and how each unit shows up in the field.
02
Identity Systems
Logo rules, colors and typography for the Border Police and for YAMAM.
03
Uniform & Insignia
Unit insignia, the YAMAM seal, and one placement map for the uniform.
04
Rollout
Patches, posters, social and web, all from the same systems.

(PART 01)

Border Police

A brand refresh: emblem, colors, type, twelve unit insignia and a placement map for the uniform.

Brand Refresh

Same watchtower, same arched name. The emblem was redrawn on a grid, extra points were removed, and it now holds up at small sizes.

Border Police - the emblem redrawn on its construction grid

Border Police - the cleaned vector, point by point

Border Police - the refreshed emblem beside the one it replaces

05 · THE FAMILY

Border Police - the primary emblem, in Off-Road Green — Primary emblem

Border Police - the emblem in one colour — One color

Border Police - the official seal, ringed with the force name in Hebrew and English — Official seal

Emblem in Material

The new emblem tested on different materials: brass, polymer, print, chrome, ink, stone, leather and fabric.

Border Police - the emblem on polymer, on a rifle body

Border Police - the emblem printed as a postage stamp

Border Police - the emblem in black ink on paper

Border Police - the emblem cut into stone

Border Police - the emblem under a red light

Border Police - the emblem woven into camouflage fabric

Color & Type

The colors come from the force itself: the green of the beret and the gray of the patches. The light green is a tactical choice, a muted tone that does not reflect light at night. One Hebrew typeface, Fb Constructor, in four weights.

Off-Road Green: #003E27·Pantone 3435 C; The green of the Border Police beret. Main brand color.
Nightly Woods: #032616·Pantone 5535 C; A darker green for backgrounds. Depth without using black.
Lady Fern: #8FA57C·Pantone 7494 C; A tactical choice. A muted green that does not reflect light at night. Used for details and insignia.
Dark River: #3D4344·Pantone 446 C; The gray of the patches. The base of every unit insignia.
Raven's Coat: #000000·Pantone Black 6 C; Black for text and one-color use.
Snowflake: #EFEFEF·Pantone 663 C; Off-white for backgrounds. Softer than pure white.

FB CONSTRUCTOR · THE NEW BRAND TYPEFACE · PRINT, SOCIAL AND UNIFORM

Border Police - the aleph drawn in each of the four weights — WEIGHTS

Border Police - the Hebrew alphabet, first weight — ALPHABET

Border Police - the Hebrew alphabet, second weight

Border Police - the Hebrew alphabet, third weight

Border Police - the force name set in Fb Constructor — THE NAME

Unit Insignia

Twelve units, one family. Every insignia uses the same ring, the same lettering and the same two colors, and was produced as a patch.

ONE UNIFORM BASE · ONLY THE UNIT INSIGNIA CHANGESAUTO-SCROLLING GALLERY · LOOPS · PAUSES ON HOVER

Border Police - the twelve unit insignia on one uniform base, seven regions and five brigades

Uniform Placement

Border Police - the uniform shirt the system is worn on

Border Police - the same shirt from the other side

Border Police - the placement map: the shirt with every patch, rank and tag numbered by sleeve and shoulder

Border Police - the right sleeve, with name and role tags

Border Police - the left sleeve, mandatory service

Border Police - the left sleeve, career service

Border Police - the system laid out as a deck on a 45-degree lattice

WHAT GOES WHERE

Right sleeve: 01 Name tag · 02 Role tag · 03 Region / brigade pin
Shoulders: 04 Permanent / officer rank
Left sleeve: 05 Border Police emblem · 06 Regular rank / flag

(PART 02)

YAMAM

A new emblem and identity for YAMAM, Israel's national counter-terror unit: a facelift of the badge, a clean symbol and a black, gray and yellow system.

The Symbol

The old badge, the construction grid and the new symbol. Wings, sword and star stayed. Everything was redrawn.

YAMAM - the symbol on its construction grid

WHAT THE SYMBOL CARRIES

Wings: Freedom of action, crossing borders, and constant pursuit of the mission.
Sword: The continuity of Jewish fighting, from the Bible to today.
Star of David: Jewish identity and nationhood, an anchor of values.
Menorah: Light, path and leadership. Stability and order.

Seven Becomes Nine

The emblem already carries a menorah. Two more bases make its seven branches nine - a chanukiah - and the sword stands as the shamash. It puts the unit inside the story of the rededication: a light relit, and a state brought back with it.