(CASE STUDY · 06)
ISRAEL POLICE
- Brand Design
- Art Direction
Two identity projects for the Israel Police, as an external brand design consultant. A brand refresh for the Border Police, and a new emblem and identity for YAMAM, its national counter-terror unit.
- ROLE
- Brand Design
- TIMELINE
- Ongoing
- YEAR
- 2026
- TEAM
- Israel Police (external)
(MY ROLE)
- Redrew the Border Police emblem and built the system around it: six colors with print values, one Hebrew typeface, and twelve unit insignia as one family.
- Wrote the uniform placement map - every patch, rank and tag, by sleeve and by shoulder.
- Designed a new symbol and seal for YAMAM, and the black, gray and yellow system around them.
- (OVERVIEW)
- Two units, two badges, one design division. The Border Police emblem was rebuilt as a full system, and YAMAM got a new symbol and seal. Both projects share the same rules: keep what people recognize, redraw it clean, and write down how it is used.
- (THE CHALLENGE)
- Both badges existed only as traced files with no rules: no color values, no typeface, no guide for the uniform. Each unit needed a mark that works on a patch, a screen and a wall.
- (THE SOLUTION)
- Two brand books built as tools. For the Border Police: a clean emblem, twelve unit insignia, a palette, a Hebrew typeface and a uniform map. For YAMAM: a facelift of the badge, a new symbol and a black, gray and yellow system.
Process
- 01
Audit
Reviewing both badges, the existing files and how each unit shows up in the field.
- 02
Identity Systems
Logo rules, colors and typography for the Border Police and for YAMAM.
- 03
Uniform & Insignia
Unit insignia, the YAMAM seal, and one placement map for the uniform.
- 04
Rollout
Patches, posters, social and web, all from the same systems.
(PART 01)
Border Police
A brand refresh: emblem, colors, type, twelve unit insignia and a placement map for the uniform.
Brand Refresh
Same watchtower, same arched name. The emblem was redrawn on a grid, extra points were removed, and it now holds up at small sizes.
Emblem in Material
The new emblem tested on different materials: brass, polymer, print, chrome, ink, stone, leather and fabric.
Color & Type
The colors come from the force itself: the green of the beret and the gray of the patches. The light green is a tactical choice, a muted tone that does not reflect light at night. One Hebrew typeface, Fb Constructor, in four weights.
Unit Insignia
Twelve units, one family. Every insignia uses the same ring, the same lettering and the same two colors, and was produced as a patch.
Uniform Placement
(PART 02)
YAMAM
A new emblem and identity for YAMAM, Israel's national counter-terror unit: a facelift of the badge, a clean symbol and a black, gray and yellow system.
The Symbol
The old badge, the construction grid and the new symbol. Wings, sword and star stayed. Everything was redrawn.
The Badge
The round seal rebuilt around the new symbol, in Hebrew and in English, and tested at every size down to a 10 percent patch.
Color & Type
Five grays from off-white to near black, and one yellow for what matters. Fb Trick as the Hebrew typeface.
Photography
One treatment for every photo: black and white, high contrast, grain. The unit stays recognizable, the faces do not.
In Use
Posters, social posts, stories and a website, all from the same system.
